Traditional marketing needs to be resuscitated. Marketing should be about providing the best experience to potential customers. To that end, virtual reality software can be a game changer for marketers. It's all-encompassing and captivating in a way traditional marketing never could be, and it's paving the way for customer engagement on a whole new level. But what problems can it solve in your marketing approach?
1. Customers Can't Experience Your Product
Logistics often stand in the way of in-person selling experiences. Somehow, person and product (or service) need to meet and that's not always feasible. If you're trying to sell a piece of property, a destination or a vehicle, nothing is going to sell your product like the reality of being there. The best selling tools for a car or hotel is in the reality of it: the test drive or the stay. If you've got a product that can be showcased with experience, virtual reality software can deliver, regardless of where your potential clients are located.
2. Customers Aren't Part of the Process
It's hard to pull back the curtain and give customers a closer look at your product or service. But, many potential customers would draw closer to a buy if they felt more connected to your product or service. A behind-the-scenes look at the product you're offering gives the customer the chance to really be a part of the process. From creation to distribution to consumption, a process-based virtual reality experience gives a personal feel that makes your brand more interesting and relatable.
3. Recruitment Isn't Finding the Right Candidates
Give potential employees a true test of what's to come and you'll have a much clearer idea of who is right for the job. The US Air Force does this when they allow people to virtually fly a fighter jet. It gives recruits a "day in the life" preview and lets hiring managers see what a candidate would do in a given situation.
4. Customers Are Unsure of Your Product
Potential customers want to know that marketing claims are true. This is especially applicable to newer products people haven't seen or used before. Virtual reality software gives the impression that you've got nothing to hide; instead, you're inviting customers to see your brand and your product for exactly what it is. This isn't your glossy, edited pamphlet or carefully crafted video. A virtual reality marketing piece shows a part of your business in its truest form, backing the experience with credibility.
5. Your Marketing Isn't Memorable
Virtual reality is brand new on the marketing scene, and adopting it sooner rather than later keeps your brand on the cutting edge. It has serious "wow" factor right now, and it will leave a lasting impact on your customers.
6. You Need to Bring People to Your Location
If your product or service is a destination, customers have to travel to you to experience it. You don't have to physically bring people to you to give them the full experience you have to offer. Marriott took advantage of this with its virtual reality travel technology. Transport anyone anywhere in an instant. For marketers, this means you can give customers facility tours and VIP seats without any travel. It's the up-close-and-personal at the most convenient level.
7. You're Not Seeing Marketing ROI
Are your marketing dollars coming back? The return on investment with virtual reality marketing all depends on how you use it. There is an enormous amount of potential in virtual reality, and this includes sales boosts, more efficient processes and marketing materials that customers remember. For example, virtual product design can show off the newest machinery or prototype at any phase of development long before it's completed - a better money value than other marketing approaches in terms of overall impact.
8. Your Market Research Isn't Effective
The virtual reality possibilities go way beyond surveys and panels. UK-based supermarket Tesco launched a virtual store trial in Seoul to see if people would be interested in ordering food items via QR codes. The trial was so successful that Tesco unveiled several more virtual stores to cater to the busy young professionals of South Korea. A true virtual reality experience gives sample groups a more natural, accurate portrayal of what you're offering.
Virtual reality takes advantage of the digital meeting the physical, and gives marketers the chance to fully engage their customers.