'Try it before you buy it' applies to most major purchases. You wouldn't buy a car without taking it around the block a few times. You'd be wary of deciding on a mattress without first making sure it was supportive enough. Most people visit a college campus before they even think about applying. No one wants to commit thousands of dollars to something sight unseen. That's a challenge facing universities, resorts, and other far away destinations. If people can't visit, they're less likely to invest. Virtual tours help solve this challenge, giving consumers the ability to 'try' destinations and giving destinations the ability to show off what makes them special.