Change is like 'Citizen Kane': everyone likes the idea of it, but few people are willing to see it all the way through. It's easy to declare that you "love classic cinema" or that you're "open to new ways of thinking." It's another to spend two hours of your life watching a narrative slowly unfold in black and white. Just as it's another thing entirely to embrace change and truly let go of past conventions. Like Orson Welles' masterpiece, change can be worth it - if you're willing to dedicate the time and energy to it. In business, change is usually just a word. It's something to say in meetings or something to throw around in a keynote speech. In action, change ruffles more than a few feathers and you'll be hard-pressed to find business leaders who are comfortable with feather-ruffling.
With that in mind, how can meaningful change come about in business?
The answer is Organizational Innovation.
Organizational Innovation is a complete shift in philosophy. Instead of fighting for change in dark corners of the organization, change becomes the central focus of the company. Not change for the sake of change - but change that
Here is how Organizational Innovation can help your company embrace change and lead your industry:
Change is Countercultural
As covered above, change runs counter to convention. Mark Cuban once said "When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?" By definition, embracing innovation is following that advice. Innovation is risky. Innovation sees failure as a temporary part of a larger process. Innovation zigs when everyone else zags. Embracing innovation as an organization is a surefire way to separate your business from others, for the better.
Escape Red Tape
'Red Tape' is shorthand for 'crushing bureaucratic process that pervades every aspect of an organization.' By embracing change, your organization can start to escape the red tape that holds back progress. Innovation can be rapid and that concept stands in direct opposition to needless red tape. The more an organization becomes used to innovating as a way of operating, rather than a seeing it used as a temporary gimmick, the more red tape will fade away.
Collaboration Comes Naturally
Collaboration is sought after in business circles. That's one of the reasons people attend conferences, seminars, and put effort towards networking. But, it's difficult to put into practice on an organizational level. With innovation being embraced across an organization, collaboration comes naturally. Once innovation stops happening in silos and becomes a main mission for every employee, your team will start working together and sharing ideas out of habit.
Organizational Innovation can be the driving force that leads your company to the front of the pack. It separates your company from the rest, it helps cut through red tape, and it inspires collaboration. When change is truly embraced, new ideas thrive and one of those ideas could be the difference-maker for your business.