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Show, Don't Tell: Use Augmented Reality and Virtual Reality for Marketing

Posted by Mark Hemmer on 7/27/18 10:00 AM

VRforMarketing

Augmented Reality and Virtual Reality have all the trappings of effective marketing tools. AR and VR are both cool. They're exciting. They're engaging. They make lead capture easier. Most of all: they give users an experience, instead of interrupting them. That aligns with how people buy things today. People are empowered to do their own research and drive their own Buyer's Journey. Traditional marketing channels are all about telling: blasting messages at potential customers whether they're interested or not. Inbound marketing, in contrast, is all about drawing customers in. AR and VR do that by offering an immersive experience that can brilliantly show a product or service. Showing beats telling every time. Augmented and Virtual Reality are making showing easier than ever in marketing. 

Experience, Not Interruption

Pop-up blockers became rapidly popular online for one reason: people were tired of being interrupted. People were on the internet to be entertained, to find an answer to a question, or to do their own product research. Pop-up ads interrupt them, rudely, shoving something in their face that they might not want or need. Don't give your potential buyers reason to be annoyed with your business. Don't let your company be branded as "the one with all of those irritating advertisements." Give potential buyers an experience instead of an interruption. AR and VR requires that a potential customer choose to engage with your business. When they do, the compelling technology ensures they aren't disappointed with their choice.

The 'Wow' Factor Carries Weight

Marketing needs to stand out in a crowd. Whether that's in a trade show setting or the last product pitch of the day, your marketing needs to turn heads to be successful. AR and VR have a built-in 'wow' factor that can help your product stand on top of the heap. When your competition is busy relying on brochures and pamphlets to get their point across, you can present your product or service in 3D, using AR and VR. Instead of boring potential buyers, you'll captivate them. 

AR and VR Are The Next Big Thing

AR and VR already have momentum in the marketing space. That's going to continue. As more companies figure out that people buy differently today, they're going to invest in solutions like AR and VR that complement it. Instead of interrupting your potential customers, give them an experience that they'll enjoy. People are used to doing their own product research now. With AR and VR, you're empowering them to explore your product or service in an immersive way that they won't soon forget.  

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