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[Interview] Developing Software Today for Tomorrow's Augmented Reality Hardware

Posted by Mark Hemmer on 5/4/16 10:00 AM
Augmented Reality allows for elements of the digital world to appear over the physical world - enhancing a user's perception and giving them unprecedented access to real-time information and understanding. AR is changing how industries look at problem-solving.

A manufacturer, for example, would never have considered bringing a bulldozer into a boardroom. But, those types of things thought to be 'impossible' are now a legitimate option. Augmented Reality bends (and breaks) what the consensus 'rules' used to be. It really is a whole new (digital) world. The potential applications are just starting to reveal themselves.

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Topics: Augmented Reality

Best Marketing Uses For Augmented Reality Development

Posted by Mark Hemmer on 4/6/16 10:00 AM

Marketing is like a greyhound off its leash - fast and unpredictable.

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Topics: Augmented Reality

8 Marketing Problems OneFire XR Instantly Solves

Posted by Mark Hemmer on 3/30/16 10:00 AM

For business owners, it’s been a hectic couple of years. The options for marketing products and services increased tenfold as you were just learning how to size your Facebook cover photo. Social media, in particular, beckons all businesses with the promise of better visibility and engagement. But, unless there’s a strategy in place to convert social engagement into sales, there’s not much value in it. The hand wringing has already begun among individuals with a lot of followers (Internet “fame”) and no money to show for it. As the expectation shifts from social media fame being an outlier, to an expectation, the same thing is happening to business. All marketing tools can be effective when used correctly. But, you want to know – clearly – how a ‘like’ becomes a customer. Otherwise, you can be the most Twitter-relevant furniture store on the block and if nobody comes in to buy a couch, it might not be worth your time.

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Topics: Augmented Reality

Augmented Reality in Education: How AR is Improving Learning

Posted by Heather Swick on 3/18/16 10:00 AM
 
Augmented reality (AR) is proving to be a phenomenal tool for teaching and training, for any age and skill level. 
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Topics: Augmented Reality

Augmented Reality 101 – A Dummy's Guide To AR

Posted by Mark Hemmer on 3/14/16 10:00 AM

Perhaps it's unfair to label something 'a dummy's guide.' After all, you're reading this and you're not a dummy. But, if a dummy were reading this, even he or she would be able to walk away with a better understanding of Augmented Reality.

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Topics: Augmented Reality

5 Common Augmented Reality Questions Answered

Posted by Heather Swick on 3/4/16 8:36 AM

Augmented reality is one of the most exciting new frontiers for companies to explore right now, and it's taking shape in incredible ways. However, it's still a widely misunderstood technology. In a nutshell, it's very different from virtual reality, it's backed by companies like Apple and Google, and it's here to stay. But there's a lot more to it than that. Below are some common augmented reality questions and answer

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Topics: Augmented Reality

How to Use Augmented Reality to Enhance Your Mobile Exhibits

Posted by Heather Swick on 2/19/16 8:00 AM
Take a trip to the Royal Ontario Museum and you can catch a glimpse of dinosaurs' appearances, movements and habitats when they walked the earth. The "Ultimate Dinosaurs" mobile exhibit uses augmented reality (AR) to bring the dinosaurs to life, and visitors can even download an app on their phones or iPads to explore the visuals. You can see a short video of the experience here.
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Topics: Augmented Reality

3 Augmented Reality Ideas For Training That Will Save You Money

Posted by Mark Hemmer on 2/3/16 11:22 AM

A well-trained employee is invaluable...... but comes with a price tag.

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Topics: Augmented Reality

Eyeing the Future at a Secret HoloLens Demo Event

Posted by ONEFIRE on 11/10/15 6:00 AM

 

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Topics: Microsoft, Augmented Reality, Hololens, New Tech, AR

Top 4 Ways HoloLens Will Revolutionize Your Office [Infographic]

Posted by Mark Hemmer on 7/28/15 3:19 PM

One of Augmented Reality’s greatest strengths is often trotted out as a weakness. It’s not immersive enough.

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Topics: Augmented Reality, Hololens

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