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A Content Marketing Plan Is Useless If People Can't Find Your Content

Posted by Mark Hemmer on 12/15/15 8:00 AM

Twenty-twelve. Two thousand and twelve. 2012.

Seeing something dated ‘2012’ makes it look ancient – especially when it comes to discussing technology. Yet, Michael DuDell’s words in his 2012 Huffington Post article on Content Marketing resonate louder today than they did in ye olden days: “In the digital age, every business is in the publishing industry.”

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Topics: Content Calendar, Content, Content Marketing

Why We Built a Content Calendar

Posted by Jason Parkinson on 9/19/15 6:00 AM

It’s a great feeling to go into a month knowing everything you need to about your social media content.

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Topics: Content Calendar, Digital Marketing, Content, Strategy, Social Media, Content Marketing

From Scratch - 6 Starting Points for Building a Digital Strategy

Posted by Mark Hemmer on 6/25/15 1:00 AM

Even a cursory look at Yahoo! Answers makes it clear that people don’t like asking questions if they think they’ll look ignorant.

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Topics: Digital Marketing, Audience Research, Email, Digital Strategy, SMS, Content, Strategy, Social Media, Content Marketing, Website

Overcoming the Biggest Content Challenges: Measuring Your Content

Posted by Jaclyn Fones on 3/9/15 4:03 AM

When it comes to measuring the impact of content marketing, some may not have a clear understanding of what metrics are important. Truth be told, there isn’t a simple answer to this question. The metrics you decide to include in your strategy depend on your goals, the tactics you use and even the data accessible to you. So if you’re clueless on where to begin, consider the below types of content metrics to help get you started.

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Topics: Content, Strategy

Overcoming The Biggest Content Challenges: Promoting Your Content

Posted by ONEFIRE on 3/1/15 11:00 AM

I shared in my last blog post ways to develop engaging content that makes an impression on your audience. I’m hoping some of my tips have helped so let’s move on to content challenge number three – promotion.

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Topics: Promotion, Content, Strategy

Overcoming the Biggest Content Challenges: Creating Content That Engages

Posted by Jaclyn Fones on 2/24/15 9:52 AM
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Topics: Engagement, Content, Strategy

Overcoming The Biggest Content Challenges: Limited Time & Resources

Posted by Jaclyn Fones on 2/16/15 3:30 AM

I was just reading earlier this week on DemandMetric.com that content marketing can generate three times as many leads as traditional marketing while costing 62% less. I don’t know about you, but this sounds like a great marketing investment to me. So why aren’t more companies formalizing a content marketing strategy?

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Topics: Content, Strategy, Challenge

What is Content Marketing and Is It Right For Your Business?

Posted by Jaclyn Fones on 1/27/15 8:24 AM

I’m sure you keep hearing “content marketing” all over the place and you may even think it’s just the latest buzzword that everyone is throwing around. Well, I’m here to tell you, it’s not! Content marketing is nothing new and it’s nothing that will die anytime soon. So you may want to listen up because customers today are much more savvy and have higher expectations than ever before. In addition to that, breaking through marketing clutter is no easy task now that end users are bombarded with 3,000 to 5,000 messages per day. This, my friends, is why content marketing is more than just a buzzword and something you may find useful.

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Topics: Content, Strategy, Content Marketing

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