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How Custom Content Development Gives Your Business the Edge

Posted by Heather Swick on 2/10/17 10:00 AM

When it comes to marketing your business, content can be a massive driving force for new clients. But with the endless content online in your industry, how do you stand out and appeal to new leads?

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Topics: Content Marketing

Effective Facebook Advertising for B2B Businesses

Posted by Heather Swick on 1/20/17 10:00 AM
 
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Topics: Content Marketing

Inbound Marketing Tools: Using Email To Nurture Leads

Posted by Heather Swick on 10/21/16 10:00 AM
Don't let email fall by the wayside when you're creating your marketing plan. Email might be overshadowed by more exciting forms of inbound marketing, but if you put some effort into it, email can be a lead-building powerhouse and one of your most valuable inbound marketing tools. 
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Topics: Content Marketing

4 Content Marketing Campaigns You Should Emulate

Posted by Mark Hemmer on 9/12/16 11:00 AM

What does a good content marketing campaign look like? Chances are, you already know - you just aren't aware of it. Content Marketing happens all around us and the best campaigns don't even feel like 'marketing,' they feel like something more. They tell a story, share an experience, and draw us in before we know what hit us.

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Topics: Content Marketing

How Does Inbound Marketing Work for Realty?

Posted by Heather Swick on 9/9/16 10:30 AM
If you work in real estate, you may have noticed the buyer's process has changed over the past decade. In previous years, potential buyers may have picked up listing books or driven around neighborhoods to find a "For Sale" sign on their dream home. Today, those buyers are far likelier to start their searching online. Many buyers today may not even reach out to a real estate agent until they believe they've found some homes they're interested in touring. That's where things get tricky: How does a real estate professional bring in leads who prefer to start their search on their own?
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Topics: Content Marketing

5 Blogging Lessons Learned the Hard Way

Posted by Mark Hemmer on 8/10/16 10:30 AM

Creating original content can be an incredible strategy for any business that is looking to generate more leads and gain new customers. 

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Topics: Content Marketing

Custom Content Development: 9 Industries That Can Benefit

Posted by Mark Hemmer on 8/8/16 10:30 AM

Should your business have a blog?

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Topics: Content Marketing

6 Inbound Marketing Tools That Get Results

Posted by Mark Hemmer on 7/27/16 10:30 PM

Inbound Marketing (commonly known as content marketing) is a modern approach to advertising and marketing that works with evolving consumer behavior instead of against it (as traditional marketing does).

Inbound Marketing is also a tool chest, full of valuable features that will help your business generate leads and win new customers. The term 'Inbound' is closely tied to the architect of the movement - HubSpot. Not coincidentally, that is the platform that we chose for our content marketing strategy and we've found that it does everything we need and more. In fact, we've found it successful enough that we like to share it with other businesses that want to rethink their marketing strategy and we try to help guide them to similar results. 

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Topics: Content Marketing

Steer Clear of Spam in Your Content Marketing Campaigns

Posted by Mark Hemmer on 7/13/16 10:30 AM

Content Marketing (also known as Inbound Marketing) is a new approach to advertising and marketing. Responding to changes in consumer behavior, content marketing delivers the right content, at the right time, to the right person - exactly when they need it.

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Topics: Content Marketing

How Content Marketing For Healthcare Improves The Patient Experience

Posted by Heather Swick on 6/24/16 10:00 AM

If you're in healthcare marketing, you're aware that there are plenty of hoops to jump through to make sure your content is compliant and follows regulations. But if you're on the fence about beefing up your content marketing, you should know that healthcare is the second most searched for online service. If you can find a way to get the two to work together, there are amazing opportunities for your brand in content marketing.

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Topics: Healthcare, Content Marketing

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