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Stop Using QR Codes

Posted by Mark Hemmer on 7/28/15 4:44 AM

 

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Topics: Digital Marketing, QR Codes, Industry Trends

Want to Lead Your Industry? Partner with an Innovation Agency

Posted by Mark Hemmer on 7/17/15 9:58 AM

What is an Innovation Agency?

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Topics: Digital Marketing, Innovation Agency, Innovation, Strategy, Industry Trends, Nucleus

From Scratch - 6 Starting Points for Building a Digital Strategy

Posted by Mark Hemmer on 6/25/15 1:00 AM

Even a cursory look at Yahoo! Answers makes it clear that people don’t like asking questions if they think they’ll look ignorant.

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Topics: Digital Marketing, Audience Research, Email, Digital Strategy, SMS, Content, Strategy, Social Media, Content Marketing, Website

Case Study: Connecting With A Millennial Audience At SkillsUSA

Posted by Jason Parkinson on 6/23/15 2:21 PM
Photo Credit: SkillsUSA YouTube Channel
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Topics: Texting, Digital Marketing, Millennials, SMS, Strategy, Text Messaging

How to Create Touch Screens They Won’t Be Able to Keep Their Hands Off Of

Posted by Mark Hemmer on 5/6/15 9:42 AM

Without getting too risqué – if you’re building a touch screen – you want that screen to be like a dude in a commercial about shaving. It’s the type where the razor company promises ‘the closest shave EVER’, with 17 blades and aloe strips. The end of those commercials is always the same: the closely shaved dude and whoever his love interest is cannot stop touching his face. Won’t stop.

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Topics: Digital Marketing, CAD to CGI Conversion, Strategy, Touch Screen

From Desktop to Mobile - Implementing Post-PC Content into the Enterprise

Posted by Mark Hemmer on 1/21/15 1:30 AM

Within society, the ubiquitousness of mobile devices is polarizing. For some, constant connectedness is a utopia. It’s made day-to-day tasks accessible and convenient in ways few people could have even predicted.

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Topics: Digital Publishing, Digital Marketing, Industry Trends

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