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AR for Trade Shows: Do More with Limited Space

Posted by Mark Hemmer on 6/22/18 10:00 AM

Trade show booths are small. Most trade show booths look the same. It shouldn't be a surprise that those two things are related. Sometimes, limited space leads to limited ideas. So, most businesses simply copy one another. They put up pull-up banners. They spread brochures across the table. There's a table runner with the company logo. Maybe there are free pens or a bowl of Tootsie Rolls for attendees to grab. The result is a trade show floor where no one stands out and most booths look indistinguishable. Clearly, that's an issue for companies who want more from their trade show appearances. If that describes you, consider AR for trade shows.

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Topics: GrowUp

5 Content Essentials Businesses Can’t Ignore

Posted by Mark Hemmer on 6/4/18 10:00 AM

Why do you wear nicer clothes to work? Your favorite pair of sweatpants cover you just as well as slacks or a pencil skirt. Sure, there's a mustard stain (or maybe it's popcorn butter) and they've sidestepped the wash the past couple of weeks, but they look (and smell) fine. If your cat doesn't care, neither should customers. Besides, sweatpants pair well with unwashed hair.

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Topics: GrowUp

SEO Strategy: Search Engines Use AI to Understand Intent

Posted by Mark Hemmer on 5/18/18 10:00 AM

The most difficult questions are those where the answer is constantly changing.

For example: What's the best SEO strategy? 

The answer seems to shift rapidly. For years, it was about outsmarting Google's algorithm. Experts would try to ascertain what Google was up to and then try to exploit the algorithm of the moment for a higher ranking. Over time, those tricks, schemes, and workarounds have proven ineffective. Even when they "worked," the result was bad content and a worse user experience. Google recognizes when websites are acting in bad faith and knock them down in the rankings accordingly. Even when there's a tactic that appears effective, rest assured that Google is hard at work shutting it down. 

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Topics: GrowUp

6 Things You Need to Know About Chatbots

Posted by Mark Hemmer on 5/11/18 10:00 AM

Chatbots are the future. Marketing is always evolving and the next wave is going to focus on bots. With messaging apps usage on the rise and people in search of quicker answers from businesses, chatbots make perfect sense. Here are 6 things you should know about chatbots: 

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Topics: GrowUp

What is Google RankBrain?

Posted by Mark Hemmer on 5/4/18 10:00 AM

What is Google RankBrain?

As search engines become smarter, the conversation around SEO begins to change. Google RankBrain is the machine learning component of Google's primary algorithm. RankBrain uses artificial intelligence to "learn" contextual information so that it can deliver the most relevant results for users. Google's goal has always been to provide the best answers. RankBrain gives Google the ability to determine intent, which allows searchers to ask questions naturally. Human beings don't speak in exact long-tail keywords, so Google has adjusted how it serves up results accordingly. 

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Topics: GrowUp

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