So, you've decided that your business should have a mobile app. Excellent idea. Mobile apps can put your business ahead and give you a new way to engage customers, build loyalty, and make yourself visible (on a platform where your customers spend a great deal of their time). The only downside? Traditionally, mobile app development takes months and that process can get longer and more expensive if anything falls out of scope. Not only is waiting around costly, it's also hard to be patient. When you're excited about launching an app, you want to do it soon, not at a time TBD. You need to speed it up.