Indecision often stands in the way of a potential sale. Especially when it comes to heavy machinery or other equipment that is needed for a specific purpose, for a specific job, it can stop a potential customer dead in his or her tracks as they try to determine what type of machine they need to get that job done.
The F-35 is a jet plane that Lockheed Martin once called ‘a flying computer.’
Even a cursory look at Yahoo! Answers makes it clear that people don’t like asking questions if they think they’ll look ignorant.
To categorize smartphones, laptops, or tablets as ‘office supplies’ is misguided – maybe even ludicrous.
Without getting too risqué – if you’re building a touch screen – you want that screen to be like a dude in a commercial about shaving. It’s the type where the razor company promises ‘the closest shave EVER’, with 17 blades and aloe strips. The end of those commercials is always the same: the closely shaved dude and whoever his love interest is cannot stop touching his face. Won’t stop.