Augmented reality can and will transform almost everything about our day-to-day lives. It will affect how we shop, how we play, and how we sell. For the latter, augmented reality can do things that no other marketing medium can. Below are just 4 augmented reality examples that you can apply to marketing:
1. Easily Provide Important Info
Information can help sell products. For example, think about food. Eating clean has seen a resurgence in recent years, with consumers latching onto terms like 'organic,' 'gluten-free,' and 'non-GMO.' Those who have strict nutritional standards for their food purchases will likely be checking labels in the grocery store. Imagine that, instead of having to pick up and eyeball each item, they could simply walk around with their phones pointed toward the products they were interested in. Equipped with augmented reality, a roll-up of nutritional facts could appear over the product, making the decision and buying process easier. Augmented reality allows for information delivery in a way that gels with existing experiences. Instead of slowing down to gather information, customers can become more efficient and more informed simultaneously.
2. Display Any Product, Anywhere
If you deal in heavy machinery or any oversize product that takes a team to move, you've run into logistical complications trying to display your products. That can be especially frustrating at trade show events, sales pitches, and other moments when it would be really helpful to give someone a great idea of what your product is like - without driving a bulldozer through a conference room wall. While a picture or video can sort of show what your product is like, it's better to have something as close to the genuine article as possible. With AR, you can bring your biggest and most cumbersome products anywhere and display them. Using just a smartphone, tablet, or headset, you can place your oversize product anywhere (scaled down or full size) and potential customers can get the best possible idea of what your product can offer and whether it fits their needs. With AR, this can even include interactive hot spots that offer more information and media, real product sounds, and an ability to modify the product with the tap of a button (think: taking the hood off of a car to see its engine).
3. Let Customers Try Before They Buy
Companies like Topshop, De Beers, IKEA, Converse, and Burberry have all figured out the same thing: a customer who can try a product is more likely to buy it. From jewelry to furniture to shoes, that holds true and augmented reality can make it easy. Think about how much of an impression it would make if, before you invested in a product like a couch, you could actually see it in your home. There are only two ways that can happen. The first is somehow roping a furniture store and moving team to deliver a couch to your home or apartment, unwrap it, position it, and let you take a look (before re-wrapping it, throwing it back onto the truck, and heading back to the store, of course). Unlikely! The second, is augmented reality. Using AR, you can superimpose a virtual, life-size replica of the couch into the room where you need it. No heavy lifting, but you still get to see if it fits the room. Apply that same concept to trying on clothes and you can see why more companies are jumping on board every day.
4. Bring Customers To You
If you have a 'destination' product or service, half the battle in your marketing strategy is either getting a potential customer to buy into a place they've never seen or somehow getting them to visit - at their cost. Neither option is particularly easy. If you're a university, for example, and you're trying to attract ideal students from across the country (or world), how can you bring students onto campus for a visit without buying plane tickets? You build an augmented reality application that can bring them there virtually. With AR, you can let potential customers 'tour' your school, hotel, resort, etc. virtually. From the comfort of their home (or wherever they're using the application), they can travel to your destination and - hopefully - fall in love with it. If your resort, for example, is off the beaten path, augmented reality gives you an incredible opportunity to find new customers you otherwise wouldn't.