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A Custom Touch Screen Kiosk: Not As Expensive As You May Think

Posted by Mark Hemmer on 2/22/16 10:20 AM
Mark Hemmer

Touch Screen KioskWalking past a dazzling touch screen kiosk, it can seem like it must have come with a price tag that would unfurl like a CVS receipt.

For a marketer on a budget, owning a custom touch screen kiosk feels as viable as landing Harrison Ford as a spokesperson.

Shockingly - it costs less than you think. MUCH less (if we're still using Harrison Ford as the measuring stick).

While the initial investment isn't cheap (think around $75k for custom software development and $1k - $8k for the screen itself, depending on size), a touch screen kiosk delivers better ROI than any other option and over time, that initial investment looks like peanuts compared to the alternatives.

One reason is reuse. A touch screen can contain all of the sales materials that would otherwise need to be produced (and then reproduced each time they became dated).

Another is versatility. Having a kiosk is like adding a member to your sales team that doesn't go home at the end of the day.

Combine that reuse potential with the 24/7 availability and you can start to see that initial investment look smaller and smaller.

If having a national TV ad produced costs around $100,000 (on the low end) and putting together a catalog costs around $10,000 (conservatively), it becomes a simple equation. Either you pay the aforementioned prices many times or you pay for the development of a touch screen kiosk once.

Don't waste your budget on traditional media that needs to be recreated again and again. Look into a touch screen kiosk - a more cost-effective option than you thought.

Use our checklist to see if you have everything you need
for a touch screen kiosk:
Download Free Touch Screen Checklist

Topics: Touch Screen

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