Tired of hiring marketing agencies that aren’t delivering results? It might be time to partner with a Marketing as a Service (MaaS) provider instead.

MaaS is a subscription-based marketing services model that leaves room for the flexibility you need in your business. We’ve found that offering MaaS services and a points pricing strategy is something our IT company clients appreciate most about working with us. But is it right for you? Here’s what you can expect with an MaaS system and a points pricing strategy:

MaaS vs. Marketing Agencies

The typical marketing agency tends to charge a fixed fee, on retainer, that covers a standard range of services. The challenge is that growing businesses have ever-changing marketing needs, and the typical marketing agency approach can be a bit rigid and slow to adapt.

MaaS, on the other hand, is a more customized model that accounts for the myriad of marketing needs that come along with owning a business. It’s also more flexible, which is key when you’re working in an ever-evolving industry like IT.

What are service points?

With our revenue operations framework, we’re always thinking about how we can access the many different areas of your organization that generate revenue. Everything from strategy to content development, email marketing, HubSpot consulting, photos, videos and other marketing needs are tactics we use to fill in the gaps of your business.

Points pricing is unique because it builds out a menu of those services and assigns a points value to each one based on how much effort and work they take to implement.

“Service Points” and how they work

At ONEFIRE, our service points menu includes more than 300 line items of different tactics that we execute for our clients. This is an agile approach to getting specific work done when you need it to be done, because your needs will likely change over time.

For example, if you hired us to implement tactics for your IT company, we would give you a flat amount of points that you would get to use every quarter on the services we offer. But we wouldn’t expect you to choose services at random; we provide some strategic thought for what might work best for you, and make a plan for the next 90 days.

From there, we work on a rolling 90 days basis where we recommend strategies, and receive your feedback and approval before implementing those ideas.

But what if something comes up in the middle of a quarter that you didn’t plan for, like a trade show or a last minute event? The points system means that you can switch up your strategy at any time, and we can pivot with your needs. This system adapts and changes with your ever-changing business conditions.

MaaS and Service Points: Are they right for you?

The MaaS and points pricing strategy aren’t right for everyone, but they can be an excellent solution for anyone who has felt let down by the standard marketing agency methods.

At first, it can be confusing to think in terms of points instead of dollars, but we’ve found that our clients love the adaptability. When you pay for points, we get to put them toward the best tactics that will get results in your business right now. And next quarter, if your needs change, we can change your points allocation, too.

Ultimately, if you’re looking for a more adaptable solution to outsourced marketing, MaaS and points pricing might be the right fit for your business.

Learn how MaaS can make marketing more impactful for your MSP: