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Differentiate Your Brand: 5 Tips to Set Your Healthcare Brand Apart From The Rest

Posted by ONEFIRE on Oct 14, 2019 9:00:00 AM

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your healthcare Brand; however, there’s so much more to it. Your healthcare Brand is your identity: everything that comes to people’s minds when they hear your name.

This could be your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire company, and it demonstrates to agents what they can expect from you and why you’re different from everyone else.

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Topics: Brand Development

Lead Generation 101: Attract More Patients With These Brilliant Tips

Posted by ONEFIRE on Oct 8, 2019 7:47:44 AM

Paying for leads is no longer effective and cold calling requires too much of your time. As a healthcare marketer, driving leads through inbound marketing is effective, automatic and seamless — when done correctly.

At ONEFIRE, we’ve tried a number of lead generation strategies; however, the following 5 healthcare lead generation strategies are the cream of the crop when you are trying to find the perfect recipe for your inbound marketing campaigns.

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Topics: Inbound Marketing

Keyword Research for SEO: The Definitive Guide for Healthcare Practices

Posted by ONEFIRE on Sep 30, 2019 9:00:00 AM

In healthcare blog posting, as in most Internet content writing, keywords are your friends. Never underestimate the value of a good keyword! You can use keywords in your healthcare practice’s SEO strategy to drive readership and keep your patients interested in your business. 

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Topics: Inbound Marketing

Growing Patient Volume: 10 Effective Digital Strategies to Maximize Elective Procedures

Posted by Jim Flynn on Sep 27, 2019 10:00:00 AM

 

In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.

Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.

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Topics: Healthcare

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