You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your healthcare Brand; however, there’s so much more to it. Your healthcare Brand is your identity: everything that comes to people’s minds when they hear your name.
This could be your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire company, and it demonstrates to agents what they can expect from you and why you’re different from everyone else.