Insurance Marketing

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your insurance Brand; however, there’s so much more to it.

The insurance industry is full of good leads and bad leads -- you don’t need the bad leads, but you do need the good ones. An enormous, cluttered CRM can make it difficult to find them, though.

How about a little housekeeping lesson to make sure your insurance business is on the right track? We thought so. In case you’re not sure, or someone else in your insurance company handles that, let’s talk about what a database/CRM system is, what it does for your business, and how to clean it up and why.

Landing pages are an important component to your integrated inbound marketing program. They allow you to capture a visitor’s information through a lead form in exchange for your offer.