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Augmented Reality vs. Virtual Reality: 3 Key Differences

Posted by Mark Hemmer on 1/30/19 12:00 PM

As the terms 'augmented reality' and 'virtual reality' are bandied about in offices with increasing regularity, it's important to take a moment to learn the differences between the two emerging technologies and how each can play a role in the future of your business. While both technologies enhance and modify reality, there are a few key differences that will help you decide which technology you need to pursue first. The time to act on AR and VR is now. Make sure that you're well-informed on what's what when it comes to these technologies.

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Topics: Digital Marketing, VR, AR

How Virtual Reality Provides Proven Trade Show ROI

Posted by Mark Hemmer on 1/30/18 10:00 AM

How do you know if your trade show appearance was successful? Outside of the obvious - someone calling up your business and saying, "Hey, I stopped by your booth and was so impressed that I'm about to start reading off my credit card number!" - it can be difficult to judge how effective your display was. Surely, it raised awareness and served to strengthen your brand. But, how does that translate to leads and to closed deals? 

Prove trade show ROI with an immersive virtual reality experience. 

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Topics: VR

Virtual Reality For Trade Shows: 9 Examples

Posted by Heather Swick on 11/4/16 10:00 AM
The goal for any trade show booth is to create an eye-catching, immersive display that captures attention and draws business. That's what makes virtual reality a natural fit for trade show engagement. If you want to stand out at your next trade show, here are 9 ways to incorporate virtual reality into your display:
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Topics: VR

Improve Accuracy & Decrease Cost With Aircraft Technician Training

Posted by Heather Swick on 2/26/16 9:01 AM
The aircraft technician is consistently one of the most in-demand careers out there, and with good reason: planes need a lot of upkeep, and people are going to keep flying. All aircraft will have different inspection schedules based on model, but most have checks to go through on a yearly, monthly or even weekly basis.
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Topics: VR

8 Marketing Problems That Virtual Reality Software Can Solve

Posted by Heather Swick on 1/15/16 10:00 AM

Traditional marketing needs to be resuscitated. Marketing should be about providing the best experience to potential customers. To that end, virtual reality software can be a game changer for marketers. It's all-encompassing and captivating in a way traditional marketing never could be, and it's paving the way for customer engagement on a whole new level. But what problems can it solve in your marketing approach?

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Topics: VR

Virtual is Reality: Why VR is Coming Your Way

Posted by Mark Hemmer on 7/4/15 4:00 AM

The Sci-Fi genre continuously suggests a future with more screens, more wearables, and more… lasers.

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Topics: Virtual Reality, VR, Industry Trends

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