In the competitive MSP market, first impressions are paramount. When prospects land on your website for the first time, are you sure you're making the most of that opportunity?

If you're not confident that your website provides an experience that compels prospects to continue the conversation and move towards a buying decision, this is the year to make a change.

But where do you start, especially if you have limited time and money to dedicate to it?

The Basics: Answer These Questions First

If this was my first time on this site, would I be able to find what I need? The more your visitor has to click and search for what they need, the likelier they are to leave your site. Make sure your site navigation is easy to find, and contact information is prominent. 

Does this site encourage people to opt in for more? If you’re trying to improve your marketing, an email or newsletter list is an excellent way to connect with your prospects, build trust and make sales. Try offering something for free that they would want - like an ebook, checklist or video course - to encourage more people to sign up for your list.

Is there a blog, and is it updated? A lot of businesses skip out on a blog because they don’t see the immediate value in it, or they don’t feel like they have the time to post frequently. But the truth is, having a blog on your website shows potential buyers that the website is updated, and that your business is willing to learn and share new information about the industry. It also helps your site rank higher in search engines, which will draw more people to your site. Bias towards helpful, educational content that your prospects and customers can use to make immediate improvements within their organizations. Think cybersecurity updates, direct answers to FAQ's you hear in the sales process, and IT best practices that leaders can share with their teams.

Once your confident that your website satisfies the standards above, it's time to develop and share content that really moves the needle for business development.

Leveling Up: Reviews and Testimonials

Building trust is important for all businesses, but it’s even more critical for MSPs. Your clients are trusting you with the security and safety of their information, and their customers’. If they don’t feel like they can trust you and your expertise, they’re not going to want to work with you. So, how do you show your leads that you’re trustworthy? By letting your happy clients, past and present, tell them for you.

Reviews and testimonials are a very important part of your overall marketing strategy. In fact, according to a Brightlocal consumer survey, 87% of consumers used Google to evaluate local businesses in 2022. What people say about your business online matters. But how do you get your clients to leave reviews? 

If you want more reviews for your business, start by making the process as simple as possible for your clients. Make it part of your process to request reviews at the end of a successful project. You can also create short videos of happy clients talking about their process with you, what it was like, and how you helped their company. Focusing on telling other clients’ stories, and their experience with your business, will encourage new leads to feel comfortable reaching out for your services.

Website Must-Haves for MSPs: The Bottom Line

As you break for the holidays, take some time to consider where your website stands. Are the basics covered? Are you developing customer-driven content that delivers the social proof necessary to sway a buying decision? Reach out and let us know where your website can stand to improve most.

Learn how integrating HubSpot can power a better online experience for your prospects and customers: