When you partner with a marketing agency, you are investing in a partnership that – if all goes well – will last for years to come. The best marketing partnerships grow with your business, and understand your needs and goals every step of the way.

At ONEFIRE, we have had the privilege of playing an important part in the exponential growth of Integrity Technology Solutions for almost a decade. Here is what Chief Revenue Officer Chad Geiser about working with us to help grow their IT company:

Finding a New Approach

Before Integrity Technology Solutions brought us on board, Geiser said their marketing efforts were very minimal.

“There were times I just didn’t have the capacity or the time, and I didn’t want to be that bottleneck or roadblock to moving the organization forward from a marketing perspective,” he said. 

They needed a formalized marketing strategy, he said, and they were in a place where it was time to accelerate that. “We knew that marketing would be a piece of it, but we didn’t necessarily know what that looked like yet.” 

Understanding Pain Points and Opportunities

Finding the right marketing company to partner with can be a challenge, but hiring the best fit is well worth the effort. When you work with a company you can connect with – who also has the expertise to help you grow – you are creating the foundation for a valuable working relationship.

For Integrity Technology Solutions, we were lucky to connect with them early on in their marketing efforts.

“ONEFIRE…had all the resources to help us in the ways that we needed to be helped,” Geiser said. “The staff at ONEFIRE did a great job understanding what our goals were, and what our needs were.”

“They have been with us the whole way, as far as what we needed to accomplish in the very beginning versus what we need to accomplish now,” he added. “Any of the hesitations or concerns that I had 9 years ago when we started doing business with ONEFIRE were quickly put to rest, and we’ve grown with ONEFIRE over time as our organization has grown.”

Building Your Best Marketing Process

Marketing processes should not be cookie cutter for every business. Even with a winning strategy, marketing agencies should still cater their approach to every client’s unique needs. 

For Integrity Technology Solutions, that approach included leveraging technology and automation to save time and facilitate consistent, incremental growth.

“Definitely trust the process,” Geiser said. “ONEFIRE has got the experience, with proven results. Once everyone catches up to what I’m doing from a prospecting perspective, I need to be onto the next thing – and I trust that ONEFIRE will be right there with me.”

Choose an Agency that Aligns with Your Vision

Marketing agencies have their own style when it comes to trends, data and technology. Things move fast in marketing, and they get faster every year. Agencies don’t have crystal balls to predict what the next big thing in marketing will be, but they do have their own measurements for what is (and is not) working.

When you’re talking to marketing agencies, it’s a good idea to get a feel for how they adapt to the ever-changing trends and systems in your industry.

Geiser said one of the aspects that sets ONEFIRE apart from other agencies is an innovative outlook.

“I really appreciate how forward-thinking the organization is, and I really don’t feel like there’s too many marketing providers out there that go the distance that ONEFIRE does,” he said. “And I know that when I stay on task with the proven process, the results are there.”