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Augmented Reality vs. Virtual Reality: 3 Key Differences

Posted by Mark Hemmer on 1/30/19 12:00 PM

As the terms 'augmented reality' and 'virtual reality' are bandied about in offices with increasing regularity, it's important to take a moment to learn the differences between the two emerging technologies and how each can play a role in the future of your business. While both technologies enhance and modify reality, there are a few key differences that will help you decide which technology you need to pursue first. The time to act on AR and VR is now. Make sure that you're well-informed on what's what when it comes to these technologies.

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Topics: Digital Marketing, VR, AR

Digital Marketing Bootcamp: Researching Keywords

Posted by Mark Hemmer on 8/24/16 10:30 AM

It's time to go back to Digital Marketing Bootcamp. Today's topic: keyword research.

While the word 'research' understandably causes some groaning, it's a necessary step in making sure your SEO is where it should be. Search engine optimization (SEO) is the practice of ensuring that potential customers can find your business when they search for it. That sounds simple, but alas, it gets increasingly complicated from here.

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Topics: Digital Marketing

3 Manufacturing Marketing Ideas That Will Shock Your Boss

Posted by Heather Swick on 7/15/16 5:00 PM
It's common for manufacturing companies to get their business through loyal customers and word of mouth, but if you're not marketing, you're missing out on massive business potential. And if you work in marketing for a manufacturing company, it might be time for some fresh ideas.
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Topics: Digital Marketing

4 Digital Marketing Basics You're Missing

Posted by Mark Hemmer on 6/22/16 10:00 AM

Get a website. Create a Facebook page. Tweet occasionally?

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Topics: Digital Marketing

4 Free Digital Marketing Basics That You Can Start Today

Posted by Mark Hemmer on 2/29/16 11:32 AM

'Free' is the most powerful word in advertising.

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Topics: Digital Marketing

Digital Marketing Bootcamp - 10 Drills To Start Now

Posted by Heather Swick on 1/29/16 8:30 AM
Digital marketing might be the driving force behind your marketing team, or it might be brand new to your business lexicon. Wherever you are on the digital marketing spectrum, your plan could always use a tune-up. Here are 10 drills anyone can get working on to bring you up to speed on the best digital marketing approaches.
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Topics: Digital Marketing

How Content Impacts Your SEO Rankings

Posted by Mark Hemmer on 12/4/15 1:00 AM

Have you given much thought to how content impacts SEO? Search Engine Optimization is one of the first terms tossed around when a business decides it needs to get serious about its digital strategy.

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Topics: SEO, Digital Marketing, Strategy, Search Engine Optimization, Search Engines, Website

Why We Built a Content Calendar

Posted by Jason Parkinson on 9/19/15 6:00 AM

It’s a great feeling to go into a month knowing everything you need to about your social media content.

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Topics: Content Calendar, Digital Marketing, Content, Strategy, Social Media, Content Marketing

Your Website Needs a Redesign

Posted by Mark Hemmer on 8/12/15 10:35 AM

I walked up and rechecked the address on my phone a few times.

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Topics: Design, Digital Marketing, Strategy, Industry Trends, Web Design, Website

Stop Using QR Codes

Posted by Mark Hemmer on 7/28/15 4:44 AM


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Topics: Digital Marketing, QR Codes, Industry Trends

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