1. Build a Quality Website
2. Foster Digital Brand Relationships
3. Pay Attention to Data
4. Don't Forget About Email
5. Mobile is the Top Screen
6. Accessible Digital Platforms
Does your company use digital platform software? Technology costs are declining over time, so more and more companies are able to use CRM and digital marketing automation software. Platforms like HubSpot, Marketo and Constant Contact give you the power to automate and simplify your digital marketing approach.
7. Invest in Social Media
Social media was originally so appealing to marketers because it was a free way to reach an audience. Now that social media has been flooded with brands, sites like Facebook and Pinterest are taking advantage of the opportunity to offer ads. Facebook's sponsored posts and Pinterest's promoted pins are just a couple examples of how social media is capitalizing on brands' presence in the social media world. Investing in these ads can be great for the right kind of business - use data to measure results and make sure you're getting a worthwhile return. Social media was free.