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Mark Hemmer

Recent Posts

Virtual Reality for Trade Shows: Building on a Limited Timeline

Posted by Mark Hemmer on 12/18/17 10:00 AM

It's one thing to have an idea for a unique tech-forward trade show display that will grab attention. It's another thing to see that idea realized in time. Trade shows sneak up quickly and putting together an effective display is a matter of overcoming a set of ever-present challenges. These include limited budget, limited time, and limited help. Unless each impediment can be successfully cleared, the display won't meet its potential. If you have an idea to leverage new technology for your next trade show - say, virtual reality, for example - it can be discouraging to peek at the calendar and see the days before showtime dwindle.

How can you build the experience you need on a limited timeline? 

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4 Inbound Marketing Tools That Solve Common Problems

Posted by Mark Hemmer on 11/6/17 10:00 AM

Perplexed by marketing problems with no obvious answers? You're not alone. Marketers and business leaders of all types find themselves stuck executing on certain aspects of their strategy. Marketing is often hamstrung by a tiny budget and few allotted resources. So, marketing becomes all about efficiency and maximizing every action. That's why Inbound Marketing (and an über-powerful software platform like HubSpot) is so beneficial for those looking to put their marketing woes in the past and consistently turn leads into new customers. Inbound Marketing tools can help marketers capture leads, find the right audience, effectively nurture leads, and refine strategy (among other things). If you face any of the problems below, there is an Inbound tool for you:

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10 Reasons to Bring Your Idea to a Digital Product Studio

Posted by Mark Hemmer on 11/1/17 10:00 AM

Do you have a great idea that can help change your business for the better? Or, maybe it's an idea that will help launch a new business? Or, do you know your idea is great, but don't know what will happen if it's realized? Bring your idea to a Digital Product Studio

Why? Here's why:

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Virtual Reality in Business: Where VR Fits in the Enterprise

Posted by Mark Hemmer on 9/28/17 10:00 AM

While it's predicted that the market for AR will outpace the market for VR, don't let that mislead you: virtual reality has a promising place in the enterprise. Because the most publicized examples of VR, are, of course, immersive games, it's easy to see VR as an entertainment-first platform. But, virtual reality experiences can be both entertaining and immensely useful to the enterprise at the same time. From training to marketing (and any other aspect of business you can bring to mind), VR can relay information in ways that can't be replicated in other mediums. If you haven't already, you'll find virtual reality in business soon. 

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9 Augmented Reality Examples That Improved the Consumer Experience

Posted by Mark Hemmer on 9/20/17 10:00 AM

It's well documented that Augmented Reality will help businesses find greater success. But, sometimes, the best way to improve business is to improve the customer experience. When customers are happy with your product or service, they'll want to do business again and again. That's all the incentive needed to look into how AR can make consumer's lives easier. Think about what it's like to be a consumer. The below AR examples will make your life easier, too. It's something to keep in mind when aiming for customer satisfaction. 

Here are 9 Augmented Reality examples that improved the consumer experience: 

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Design Thinking Uncovers Your Best Ideas

Posted by Mark Hemmer on 8/21/17 10:00 AM
 

"Design in its most effective form is a process, an action, a verb not a noun." That quote, from a decade-old Fast Company article, is as important today as it was then. Continuing to define 'design' down to simply 'stylish' is doing a disservice to the concept and robbing the enterprise of a valuable approach to solving problems. 

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Inbound Marketing Strategy: Building Buyer Personas

Posted by Mark Hemmer on 8/16/17 10:00 AM

Where do you start when building an Inbound Marketing Strategy? Before you can create compelling, helpful content, you need to know who you're creating it for. You want your content to reach a specific audience. Namely, you want your content to reach your ideal customers. Developing a Buyer Persona can help you identify your ideal customers. Through probing interviews, you learn more about your ideal customers and are then better able to craft content that will resonate with them. Think about your customers that are the best fit today. Start building a Buyer Persona by reaching out to those customers and asking them about the following things (note: these questions work especially well with B2B customers):

 

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How The Enterprise Can Leverage a Digital Product Studio

Posted by Mark Hemmer on 8/15/17 10:00 AM

Before the enterprise can buy in, decision makers have to clearly see the why and the how. Whether it's cutting to the chase, getting down to the brass tacks, or hearing the bottom line, the enterprise leaders need to know that whatever they're engaging with will directly benefit the business. Why should the enterprise partner with a digital product studio, then? There are a few things that a digital product studio can do for the enterprise that will have both short-term and long-term benefits that are worth investing in. 

Here are some ways that the enterprise can successfully leverage a digital product studio:

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5 Moments When Innovation Consulting Services Will Save The Day

Posted by Mark Hemmer on 7/24/17 10:00 AM

There are moments in business when you don't know what to do. There's a pronounced loneliness in leadership when you're forced to make decisions you're unsure about. Fortunately, there is help available for moments like that. Innovation consulting services can help you make tough decisions and give you direction when you need it most. Partner with a Digital Product Studio and reap the benefits of innovation consulting services. 

Here are 5 moments when you'll be glad that you did:

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Working with a Startup Improves Problem Solving for The Enterprise

Posted by Mark Hemmer on 7/19/17 10:00 AM

Startups are, generally, good at problem solving. It makes sense: startups spend significant time staring down problems. As smaller operations, startups need to solve for a myriad of problems in order to survive. That back-against-the-wall mentality (and reality) force startups to get creative and that's a skill that be used to help the enterprise. Partnering with a startup gives the enterprise instant access to knowledge, resources, and ideas that can't be found in the building. Here are a few angles from which the startup can help the enterprise solve problems

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