There's no shortage of information available on SEO. You likely know what's worked in the past, why it doesn't work today, and what the buzz is about the future. If you don't, you can easily find out. This post won't rehash the history of SEO. It's about what you need to know right now. Artificial Intelligence (AI) is powering SEO in 2018. With technology like Google RankBrain at the forefront, AI is changing how every business should approach SEO. More than that, AI is changing everyone's understanding of SEO. Tricks are out and quality is in. The good news? 'Quality over all else' is a future-proof strategy.