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6 Unusual Content Marketing Ideas for Your Business

Posted by Heather Swick on 3/30/18 10:00 AM
Marketing your business is a never-ending task. You know that consistent social media engagement and content creation is important, but over time, things can start to feel repetitive. Here are some notable, unique content marketing ideas to make your message feel fresh again:
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The 3 Most Taxing Things About Blogging in 2018 and How To Find Relief

Posted by Heather Swick on 3/29/18 10:00 AM
 
If you or your business has a blog, or you're thinking about starting one, you've got some hurdles to overcome. There is far more content out there now than there was ten years ago, and it's more important than ever that people find what you're creating. The most taxing blogging problems now aren't different than they were years ago; they just need to be addressed in a way that considers the most recent advancements in the digital media realm. Here are some of the main problems those blogging in 2018 face today:
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Topics: Marketing

Limited Budget? You Can Still Have VR For Trade Shows

Posted by Mark Hemmer on 2/13/18 3:28 PM

Want VR for trade shows, but can't afford it? Here's a twist: you CAN. Building a virtual reality experience doesn't have to be prohibitively expensive. Depending on how you go about it, having a virtual reality experience to showcase your product at your next trade show may be more attainable than you think. Virtual reality can be an incredible tool for attracting potential customers and capturing leads. It's an innovative way to showcase your product that will leave a lasting impression with those who visit your display. 

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Augmented Reality For Trade Shows: Generate More Leads

Posted by Mark Hemmer on 2/6/18 10:30 AM

Use Augmented Reality for a trade show and you'll be swimming in leads.

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Topics: Augmented Reality

Content Marketing Playbook: 6 Tips For Central Illinois Businesses

Posted by Heather Swick on 2/1/18 10:00 AM
Content marketing is useful and important for any company, regardless of size or reach. So whether you're a global company or working with your neighbors, content marketing can help you bring in new business.
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How Virtual Reality Provides Proven Trade Show ROI

Posted by Mark Hemmer on 1/30/18 10:00 AM

How do you know if your trade show appearance was successful? Outside of the obvious - someone calling up your business and saying, "Hey, I stopped by your booth and was so impressed that I'm about to start reading off my credit card number!" - it can be difficult to judge how effective your display was. Surely, it raised awareness and served to strengthen your brand. But, how does that translate to leads and to closed deals? 

Prove trade show ROI with an immersive virtual reality experience. 

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Topics: VR

How Does Inbound Marketing Work? People Buy Differently Today

Posted by Heather Swick on 1/24/18 11:41 AM
Decades ago, marketing used to revolve around the product. Over time, e-commerce and the internet have transformed the buying experience. Instead of advertising at people, businesses started drawing people in with useful or interesting content (think blog posts, e-books, videos, newsletters, podcasts and social media.) That's where inbound marketing comes into play. If you want inbound marketing to work for your business, here are some things to keep in mind:
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Digital Marketing Bootcamp: The Importance of Buyer Personas

Posted by Heather Swick on 1/19/18 10:34 AM
When you're working on a business marketing plan, there's a lot to consider. If you try to dive right in, it's easy to feel overwhelmed. Somewhere between comparing ten different email marketing programs, creating a social media schedule and figuring out who on your team will manage all that, you might realize your plan lacks direction.  This is where buyer personas come in handy. Take a Digital Marketing Bootcamp deep dive into Buyer Personas:
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VR Development Timeline for Trade Shows: What to Consider

Posted by Heather Swick on 1/8/18 10:00 AM

If you and your team are spending the time, money, travel and work to attend a trade show, you want it to pay off. You’re in the ideal space to attract new leads and get your name out there. The problem is, you’re directly competing with hundreds of other businesses. How can you stand out?

A virtual reality experience is an interesting, engaging tool to get people to stop by your booth - and stick around to learn more. VR can show off your product beautifully and give the user a memorable experience. If you’ve decided you want to set up a virtual reality demo at your next trade show, here are some steps you can take to get ready:

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Virtual Reality for Trade Shows: Building on a Limited Timeline

Posted by Mark Hemmer on 12/18/17 10:00 AM

It's one thing to have an idea for a unique tech-forward trade show display that will grab attention. It's another thing to see that idea realized in time. Trade shows sneak up quickly and putting together an effective display is a matter of overcoming a set of ever-present challenges. These include limited budget, limited time, and limited help. Unless each impediment can be successfully cleared, the display won't meet its potential. If you have an idea to leverage new technology for your next trade show - say, virtual reality, for example - it can be discouraging to peek at the calendar and see the days before showtime dwindle.

How can you build the experience you need on a limited timeline? 

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