Everybody wants marketing collateral that 'jumps out,' 'leaps off the page,' or otherwise grabs attention. Augmented Reality can literally make that happen. Dazzling 3D images can be placed over the physical world wherever you need them to be, adding a new element to traditional marketing or reinventing your efforts altogether. Below are three examples of the former. Traditional marketing can still be effective, if new technology is leveraged correctly. See how traditional marketing collateral can come to life with AR:
Close your eyes and picture these moments.
Game 7 of the NBA Finals where LeBron took down the Golden State Warriors, fulfilling his promise to 'Win One For The Land.'
Super Bowl LII, where backup quarterback Nick Foles kept up with future first-ballot Hall of Famer Tom Brady to bring the Philadelphia Eagles their first Lombardi Trophy.
Game 7 of the World Series, where the Chicago Cubs and Cleveland Indians battled for 10 innings before the Billy Goat Curse was finally broken.
Now imagine that you had a front row seat.
Your institution does incredible things. Naturally, you want as many people as possible to see what your college or university is all about. From state-of-the-art facilities to breathtaking grounds, put your institution in the best light possible with Campus XR. Give prospective students, donors, alumni, partners, and the community at large an immersive virtual tour of your campus. No matter who you're trying to reach or where they're located, Campus XR gives you the ability to bring people to your campus. Visitors can explore what your institution has to offer at their own pace, on their own time. That will bring more eyes to your campus and more involvement in the experience you're building.
ONEFIRE XR gives you the ability to build AR and VR experiences that can help solve real business challenges. What can ONEFIRE XR do for your business? Check out the six challenges below. If you find yourself nodding along with any of them, consider leveraging ONEFIRE XR to help solve it. Here are 6 business challenges that ONEFIRE XR can help solve:
Technology has improved every area in business. From marketing to operations to customer service, technology makes things easier, faster, and more effective. That certainly holds true for sales. While traditional wisdom and psychology tend to dominate the sales industry, effective use of technology can make an enormous difference. How your team manages and tracks leads, how your team handles repetitive sales actions, and how your team closes deals can all be improved with technology. Is your team using technology to sell better? If not, here are some ways it can start:
Growing your team takes time. It's critical to find the right people for the right roles, but dedicating hours to that search isn't easy. You have your entire business to worry about and recruitment is just one part. Between reviewing resumes, contacting candidates, and deliberating decisions, it's nearly a full-time job in and of itself. If you need a lot of help, quickly, that can feel like an insurmountable challenge. There aren't enough hours in the day. That's when it makes sense to reach out to a third party to do the recruitment heavy lifting. You can go a traditional staffing route. You can go directly to a head-hunter or recruiter. Here's why you should consider a digital partner and on-site digital consulting:
Content is for more than marketing. While content does an effective job of building brand awareness, boosting SEO, and telling your company's story, it's also a valuable sales tool. Content can make cold calls or emails less awkward. It can help explain complicated products and services. It can nurture leads your marketing efforts have captured. Content can even be used to close deals. What is 'content'? In this case, it's written collateral (like blogs, case studies, and eBooks), video, and AR/VR experiences. Essentially, it's anything that marketing produces that can be integrated into your sales process. When marketing and sales work together, it makes both stronger. Start using these strategies for incorporating content into sales:
The adage goes, 'it's hard to read the label when you're inside the bottle.' That's why bringing outside perspective into your building is so critical for your company's long-term success and adaptability. Businesses are at a constant risk of being disrupted by technology. Typically, disruption happens when business leaders fail to see the signs and react accordingly. By bringing in digital consultants, you'll be accounting for your blind spots and can avoid disruption. What can an outside team voice that you're unlikely to find in your own building?
'Smarketing,' like 'blog,' is one of those terms that sounds unserious. As a result, business leaders tend to dismiss it upon first mention. 'Smarketing,' a portmanteau of 'sales' and 'marketing,' is a concept that's too important to dismiss or ignore. Mastering smarketing means mastering sales and marketing at once. In turn, your business is better positioned for long-term success. Your marketing and sales efforts need to be aligned. Getting your marketing and sales teams working together will help your business run more smoothly and it will lead to more closed deals. The biggest question that needs to be answered is: where's the hand-off? Where does marketing end and sales begin? When you answer that essential question, both processes begin to fall into place.
When a company reaches out to an agency for staffing, it's typically done because said company is attempting to expedite the hiring process and find qualified candidates to fill seats. On-site digital consulting is different. While it can cut down on the hiring process and does yield qualified candidates, digital consultants do more than fill seats. In-house digital consultants can become an invaluable extension of your team, giving you new advantages: