Your Digital Partner

If you want your ophthalmology marketing to be successful, your efforts must begin and end with your patients. Why is patient-focused marketing so important? Simply put, patients are the ones you're trying to impress with your marketing so it only makes sense to keep them in your sights every step of the way. Let's take a look.

Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.

Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.

It's one thing to have an idea for a unique tech-forward trade show display that will grab attention. It's another thing to see that idea realized in time. Trade shows sneak up quickly and putting together an effective display is a matter of overcoming a set of ever-present challenges. These include limited budget, limited time, and limited help. Unless each impediment can be successfully cleared, the display won't meet its potential. If you have an idea to leverage new technology for your next trade show - say, virtual reality, for example - it can be discouraging to peek at the calendar and see the days before showtime dwindle.

How can you build the experience you need on a limited timeline? 

Don't have time to build a full-fledged digital marketing strategy? You're not alone. It's a huge undertaking and your business doesn't afford you a ton of free time. While you should consider a digital partner for building and executing a plan for your business, there are some important things you can do in the meantime. Check out the list below and identify a few ways that you can improve your digital marketing presence today:

Organic social media posts aren’t effective at driving website visitors or converting those visitors into leads for your business, according to our data.

Instead, we think your resources are best spent on a healthy mix of other digital marketing channels if your priorities are increasing visits and contacts.

As a digital marketing agency, we’re asked about social media production quite a bit.

We recently posted an article that shut down many arguments for relying on organic social media content to boost your business.

Particularly, we refuted the idea that—according to our data, at least—organic social media posts assist in driving visitors to a company’s website and converting those visitors into viable leads.

However, that doesn't mean that social media isn’t a viable tool for your business.

As the terms 'augmented reality' and 'virtual reality' are bandied about in offices with increasing regularity, it's important to take a moment to learn the differences between the two emerging technologies and how each can play a role in the future of your business. While both technologies enhance and modify reality, there are a few key differences that will help you decide which technology you need to pursue first. The time to act on AR and VR is now. Make sure that you're well-informed on what's what when it comes to these technologies.