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Predictive Lead Scoring is the Next Big Thing in Sales Enablement

Posted by Mark Hemmer on 5/25/18 10:00 AM

Having too many leads coming in to handle is a good problem. But, it's still a problem. Your sales team has a finite number of hours to hit the streets, make calls, and try to close deals. It's critical that they're using that time wisely and focusing on the leads that have the best chance at becoming customers. Sometimes, it's obvious who the best leads are. Other times, not so much. For the latter scenario, it becomes important to find some way to 'score' leads so that your team is prioritizing them effectively. 

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SEO Strategy: Search Engines Use AI to Understand Intent

Posted by Mark Hemmer on 5/18/18 10:00 AM

The most difficult questions are those where the answer is constantly changing.

For example: What's the best SEO strategy? 

The answer seems to shift rapidly. For years, it was about outsmarting Google's algorithm. Experts would try to ascertain what Google was up to and then try to exploit the algorithm of the moment for a higher ranking. Over time, those tricks, schemes, and workarounds have proven ineffective. Even when they "worked," the result was bad content and a worse user experience. Google recognizes when websites are acting in bad faith and knock them down in the rankings accordingly. Even when there's a tactic that appears effective, rest assured that Google is hard at work shutting it down. 

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Topics: GrowUp

6 Things You Need to Know About Chatbots

Posted by Mark Hemmer on 5/11/18 10:00 AM

Chatbots are the future. Marketing is always evolving and the next wave is going to focus on bots. With messaging apps usage on the rise and people in search of quicker answers from businesses, chatbots make perfect sense. Here are 6 things you should know about chatbots: 

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Topics: GrowUp

What is Google RankBrain?

Posted by Mark Hemmer on 5/4/18 10:00 AM

What is Google RankBrain?

As search engines become smarter, the conversation around SEO begins to change. Google RankBrain is the machine learning component of Google's primary algorithm. RankBrain uses artificial intelligence to "learn" contextual information so that it can deliver the most relevant results for users. Google's goal has always been to provide the best answers. RankBrain gives Google the ability to determine intent, which allows searchers to ask questions naturally. Human beings don't speak in exact long-tail keywords, so Google has adjusted how it serves up results accordingly. 

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Topics: GrowUp

6 Unusual Content Marketing Ideas for Your Business

Posted by Heather Swick on 3/30/18 10:00 AM
Marketing your business is a never-ending task. You know that consistent social media engagement and content creation is important, but over time, things can start to feel repetitive. Here are some notable, unique content marketing ideas to make your message feel fresh again:
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The 3 Most Taxing Things About Blogging in 2018 and How To Find Relief

Posted by Heather Swick on 3/29/18 10:00 AM
If you or your business has a blog, or you're thinking about starting one, you've got some hurdles to overcome. There is far more content out there now than there was ten years ago, and it's more important than ever that people find what you're creating. The most taxing blogging problems now aren't different than they were years ago; they just need to be addressed in a way that considers the most recent advancements in the digital media realm. Here are some of the main problems those blogging in 2018 face today:
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Topics: Marketing

Limited Budget? You Can Still Have VR For Trade Shows

Posted by Mark Hemmer on 2/13/18 3:28 PM

Want VR for trade shows, but can't afford it? Here's a twist: you CAN. Building a virtual reality experience doesn't have to be prohibitively expensive. Depending on how you go about it, having a virtual reality experience to showcase your product at your next trade show may be more attainable than you think. Virtual reality can be an incredible tool for attracting potential customers and capturing leads. It's an innovative way to showcase your product that will leave a lasting impression with those who visit your display. 

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Augmented Reality For Trade Shows: Generate More Leads

Posted by Mark Hemmer on 2/6/18 10:30 AM

Use Augmented Reality for a trade show and you'll be swimming in leads.

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Topics: Augmented Reality

Content Marketing Playbook: 6 Tips For Central Illinois Businesses

Posted by Heather Swick on 2/1/18 10:00 AM
Content marketing is useful and important for any company, regardless of size or reach. So whether you're a global company or working with your neighbors, content marketing can help you bring in new business.
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How Virtual Reality Provides Proven Trade Show ROI

Posted by Mark Hemmer on 1/30/18 10:00 AM

How do you know if your trade show appearance was successful? Outside of the obvious - someone calling up your business and saying, "Hey, I stopped by your booth and was so impressed that I'm about to start reading off my credit card number!" - it can be difficult to judge how effective your display was. Surely, it raised awareness and served to strengthen your brand. But, how does that translate to leads and to closed deals? 

Prove trade show ROI with an immersive virtual reality experience. 

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Topics: VR

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