Having too many leads coming in to handle is a good problem. But, it's still a problem. Your sales team has a finite number of hours to hit the streets, make calls, and try to close deals. It's critical that they're using that time wisely and focusing on the leads that have the best chance at becoming customers. Sometimes, it's obvious who the best leads are. Other times, not so much. For the latter scenario, it becomes important to find some way to 'score' leads so that your team is prioritizing them effectively.