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Inbound Marketing Strategy: Building Buyer Personas

Posted by Mark Hemmer on 8/16/17 10:00 AM

Where do you start when building an Inbound Marketing Strategy? Before you can create compelling, helpful content, you need to know who you're creating it for. You want your content to reach a specific audience. Namely, you want your content to reach your ideal customers. Developing a Buyer Persona can help you identify your ideal customers. Through probing interviews, you learn more about your ideal customers and are then better able to craft content that will resonate with them. Think about your customers that are the best fit today. Start building a Buyer Persona by reaching out to those customers and asking them about the following things (note: these questions work especially well with B2B customers):


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How The Enterprise Can Leverage a Digital Product Studio

Posted by Mark Hemmer on 8/15/17 10:00 AM

Before the enterprise can buy in, decision makers have to clearly see the why and the how. Whether it's cutting to the chase, getting down to the brass tacks, or hearing the bottom line, the enterprise leaders need to know that whatever they're engaging with will directly benefit the business. Why should the enterprise partner with a digital product studio, then? There are a few things that a digital product studio can do for the enterprise that will have both short-term and long-term benefits that are worth investing in. 

Here are some ways that the enterprise can successfully leverage a digital product studio:

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7 Benefits Custom Content Development Can Bring to Your Business

Posted by Heather Swick on 8/11/17 1:18 PM
Custom content development is a powerful tool in your marketing plan. While content marketing can bring you new leads, custom content can nurture those relationships and turn leads into clients. Using custom content development in your business' marketing plan is beneficial for several reasons, including:
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Internet of Things Innovation Should Be an Enterprise Priority

Posted by ONEFIRE on 7/31/17 10:00 AM

What is the Internet of Things, and what does it have to do with you?  Well, it is made up of billions of everyday devices that are all interconnected. This is stuff everyone uses all the time, like smartphones and cars, thermostats and refrigerators—you name it and it has the potential to be a part of this Internet of Things. These objects share data with each other and with the companies that produce them. Imagine the possibilities this creates for your business! 

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Inbound Marketing Tools: The Power of Analytics

Posted by Heather Swick on 7/28/17 11:25 AM
Inbound marketing is essential to expanding your business and connecting with clients. It helps you build your brand while you establish trust with your audience. But marketing tricks and tools are also constantly in flux, which makes it challenging to decide where to focus your attention.
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5 Moments When Innovation Consulting Services Will Save The Day

Posted by Mark Hemmer on 7/24/17 10:00 AM

There are moments in business when you don't know what to do. There's a pronounced loneliness in leadership when you're forced to make decisions you're unsure about. Fortunately, there is help available for moments like that. Innovation consulting services can help you make tough decisions and give you direction when you need it most. Partner with a Digital Product Studio and reap the benefits of innovation consulting services. 

Here are 5 moments when you'll be glad that you did:

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Working with a Startup Improves Problem Solving for The Enterprise

Posted by Mark Hemmer on 7/19/17 10:00 AM

Startups are, generally, good at problem solving. It makes sense: startups spend significant time staring down problems. As smaller operations, startups need to solve for a myriad of problems in order to survive. That back-against-the-wall mentality (and reality) force startups to get creative and that's a skill that be used to help the enterprise. Partnering with a startup gives the enterprise instant access to knowledge, resources, and ideas that can't be found in the building. Here are a few angles from which the startup can help the enterprise solve problems

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10 Examples of Exponential Growth in Business

Posted by ONEFIRE on 7/12/17 10:00 AM

In recent years, technological innovations have overcome industry. The businesses behind this technology, because of their availability and convenience, have grown quickly and immensely. Most have also disrupted large businesses that were already established, but could not keep up with these new advancements. Here are 10 examples of fast-growing businesses in the modern technological era.

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9 Times Technology Led to Training Innovations

Posted by Caylee Roudebush on 7/5/17 10:00 AM

Time is money and money is money. Taking the time to train individual employees can be tiring and costly, and hiring instructors is definitely expensive. This is where technology comes to the rescue with many valuable tools to help train and teach employees. Here are 9 examples of innovative training technologies:

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3 Questions a Digital Product Studio Can Answer (& 3 Where We'll Try)

Posted by Mark Hemmer on 6/28/17 10:00 AM

You've got the questions. We've got (some of) the answers. As a Digital Product Studio, ONEFIRE solves a variety of business challenges using the latest technology (and a passionate team of creatives). That means that ONEFIRE has experience answering questions across a broader-than-usual spectrum. Chances are, if you have questions related to a business challenge, ONEFIRE has some answers. But, before things go too far, it's important to remember that nobody has ALL the answers. In fact, below, you'll find 3 questions a Digital Product Studio (like ONEFIRE) can answer and 3 where ... we will give it a shot. No promises. 

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