What can you do to set your print marketing apart? In today's digital age, most print marketing collateral takes a long journey from concept to creation to a potential customer's mailbox. Then, it takes a much shorter trip from that mailbox to the nearest dumpster. It's nothing against print: it's just that the way people buy today has changed. Your potential customers are empowered to do their own research on products and services before they buy. Outbound marketing (blasting messages at customers) doesn't gel with how they prefer to do business. What can save your print marketing from the trash heap? Turn your print marketing into a digital experience.