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Heather Swick

Recent Posts

VR Development Timeline for Trade Shows: What to Consider

Posted by Heather Swick on 1/8/18 10:00 AM

If you and your team are spending the time, money, travel and work to attend a trade show, you want it to pay off. You’re in the ideal space to attract new leads and get your name out there. The problem is, you’re directly competing with hundreds of other businesses. How can you stand out?

A virtual reality experience is an interesting, engaging tool to get people to stop by your booth - and stick around to learn more. VR can show off your product beautifully and give the user a memorable experience. If you’ve decided you want to set up a virtual reality demo at your next trade show, here are some steps you can take to get ready:

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Virtual Reality For Trade Shows: 9 Examples

Posted by Heather Swick on 11/4/16 10:00 AM
The goal for any trade show booth is to create an eye-catching, immersive display that captures attention and draws business. That's what makes virtual reality a natural fit for trade show engagement. If you want to stand out at your next trade show, here are 9 ways to incorporate virtual reality into your display:
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Topics: VR

4 Things an Innovation Consulting Agency Can Bring to Your Business

Posted by Heather Swick on 9/23/16 10:43 AM

From basement startups to Apple, every company has to keep its future in mind. This includes staying up on the latest technology in their fields and making strategic moves to stay ahead of the curve.

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Topics: Innovation Agency

4 Game Changing Augmented Reality Examples in Real Estate

Posted by Heather Swick on 8/26/16 10:30 AM
Experience is the lifeblood of real estate, so for industry professionals, augmented reality is a natural fit. The right visuals and a little imagination can make the sale, so working in an augmented reality angle can be a resourceful, valuable move. Here are 4 ways AR is improving real estate:
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Topics: Augmented Reality

3 Common Augmented Reality Examples In Sports

Posted by Heather Swick on 7/29/16 10:30 AM
The sports industry was one of the earliest adopters of augmented reality. From television visual aids during games to in-game apps, sports and augmented reality can go hand-in-hand.
Imagine you're watching a football game one Sunday. You know how that imaginary 1st and Ten line shows up on the screen? That is augmented reality, and it's one of the most common examples in the sports industry. It's also one of the earliest, starting in 1998. But that is just the start - here are three additional examples of augmented reality in sports.
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Topics: Augmented Reality

5 Augmented Reality Ideas For Healthcare

Posted by Heather Swick on 7/8/16 10:00 AM
Augmented reality and healthcare go hand-in-hand. The awesome possibilities when the two meet are just getting started. There is potential for real, life-changing advances in technology in the medical field, but even the simplest augmented reality applications can make a difference in a patient's experience or a doctor's daily tasks. 
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Topics: Augmented Reality

Augmented Reality Examples That Are Improving The Patient Experience

Posted by Heather Swick on 6/10/16 10:00 AM
The possibilities for augmented reality in the medical field are definitely exciting, especially because there are so many facets it can address. Whether it's patient comfort, surgical advances or hospital efficiency, augmented reality is creating a technological partnership to improve the overall patient experience. Augmented reality blends technology and the real world, allowing some features to be enhanced or highlighted. Here are some of the advances that are working specifically to create a better environment for the patient:
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Topics: AR

What is a Proof of Concept and Why is it Important Before Scaling?

Posted by Heather Swick on 6/3/16 10:30 AM
You wouldn't want to invest in anything without knowing the details, especially in business. But even if you've done the research and considered every angle, you've got more than just today to consider. How well will this new project pay off down the line, and what will it take to maintain when you get there? That's where a proof of concept comes in.
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High Impact Augmented Reality Examples You Can Afford

Posted by Heather Swick on 5/13/16 1:00 PM

Augmented reality is adding a whole new realm to the marketing world, and some of its most impressive uses haven't been cheap to implement. But augmented reality doesn't have to be limited to top dollar projects and cutting-edge presentations. There are plenty of ways to affordably incorporate augmented reality in your marketing. Below are some augmented reality examples that will improve your business, without breaking the bank:

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Topics: Augmented Reality

3 Unexpected Ideas For Manufacturing Industry Marketing

Posted by Heather Swick on 4/8/16 10:00 AM

The manufacturing industry is catching on to the benefits of content marketing, but it still has a ways to go in leveraging it successfully. Trust is key in any business, but it is especially true in a field that relies heavily on customer satisfaction and long-term retention. Here are a few new ways manufacturing industry marketers can build trust, generate leads and revamp their marketing strategies:

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