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Heather Swick

Recent Posts

6 Unusual Content Marketing Ideas for Your Business

Posted by Heather Swick on 3/30/18 10:00 AM
Marketing your business is a never-ending task. You know that consistent social media engagement and content creation is important, but over time, things can start to feel repetitive. Here are some notable, unique content marketing ideas to make your message feel fresh again:
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The 3 Most Taxing Things About Blogging in 2018 and How To Find Relief

Posted by Heather Swick on 3/29/18 10:00 AM
 
If you or your business has a blog, or you're thinking about starting one, you've got some hurdles to overcome. There is far more content out there now than there was ten years ago, and it's more important than ever that people find what you're creating. The most taxing blogging problems now aren't different than they were years ago; they just need to be addressed in a way that considers the most recent advancements in the digital media realm. Here are some of the main problems those blogging in 2018 face today:
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Topics: Marketing

Content Marketing Playbook: 6 Tips For Central Illinois Businesses

Posted by Heather Swick on 2/1/18 10:00 AM
Content marketing is useful and important for any company, regardless of size or reach. So whether you're a global company or working with your neighbors, content marketing can help you bring in new business.
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How Does Inbound Marketing Work? People Buy Differently Today

Posted by Heather Swick on 1/24/18 11:41 AM
Decades ago, marketing used to revolve around the product. Over time, e-commerce and the internet have transformed the buying experience. Instead of advertising at people, businesses started drawing people in with useful or interesting content (think blog posts, e-books, videos, newsletters, podcasts and social media.) That's where inbound marketing comes into play. If you want inbound marketing to work for your business, here are some things to keep in mind:
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Digital Marketing Bootcamp: The Importance of Buyer Personas

Posted by Heather Swick on 1/19/18 10:34 AM
When you're working on a business marketing plan, there's a lot to consider. If you try to dive right in, it's easy to feel overwhelmed. Somewhere between comparing ten different email marketing programs, creating a social media schedule and figuring out who on your team will manage all that, you might realize your plan lacks direction.  This is where buyer personas come in handy. Take a Digital Marketing Bootcamp deep dive into Buyer Personas:
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VR Development Timeline for Trade Shows: What to Consider

Posted by Heather Swick on 1/8/18 10:00 AM

If you and your team are spending the time, money, travel and work to attend a trade show, you want it to pay off. You’re in the ideal space to attract new leads and get your name out there. The problem is, you’re directly competing with hundreds of other businesses. How can you stand out?

A virtual reality experience is an interesting, engaging tool to get people to stop by your booth - and stick around to learn more. VR can show off your product beautifully and give the user a memorable experience. If you’ve decided you want to set up a virtual reality demo at your next trade show, here are some steps you can take to get ready:

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Digital Marketing Bootcamp: 8 Reasons to Choose Marketing Automation

Posted by Heather Swick on 10/27/17 10:00 AM
When it comes to marketing, do you ever feel like you're trying to be in 30 places at once? Do you feel like you learn about a new channel or platform that NEEDS your attention every week? Marketing successfully can be a massive undertaking, but that's because it works. It's worth the time and effort because if you do it well and stay consistent, it pays off. But what do you do when you already feel like you're drowning? 
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4 Unexpected Ways Custom Content Development Helps Your Business

Posted by Heather Swick on 10/11/17 10:00 AM
Anyone marketing their business knows the importance of content. What you're putting online can be a powerful tool for bringing new clients to you, instead of the traditional advertising method of paying to put yourself in front of them. Consumers are savvy, and they see right through that approach.
 
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7 Tips for Better B2B Content Marketing

Posted by Heather Swick on 9/20/17 10:00 AM
 
Business-to-business (B2B) marketing is creating content and advertising that appeals to other businesses. To have excellent B2B marketing, you have to create top-notch content that brings in new business.
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Content Marketing Ideas: Where to Share Your Blog Posts

Posted by Heather Swick on 8/25/17 10:00 AM
You work hard on your blog posts. From forming the idea to hitting "publish," you work hard to make your posts valuable to your readers. So what do you if they're gathering cobwebs?
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