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Why Innovation and Design Can't Be Separated

Posted by Caylee Roudebush on 11/6/17 10:00 AM

Innovation is important. Everyone knows this and it's no wonder that it's creating buzz in the enterprise. If an idea isn’t innovative, it could get overlooked and unnoticed. An idea must be achievable, producible, creative, and cost-friendly. It is even better if this idea meets the specific needs of customers or makes a product more reliable or effective. Virtual Reality is a very important and popular example of technology being used for innovation right now and you hear news about it all the time.  Another innovative idea everyone is talking about right now—self-driving cars. Once all the bugs get worked out of this technology, it could signal a huge change for the world.

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4 Inbound Marketing Tools That Solve Common Problems

Posted by Mark Hemmer on 11/6/17 10:00 AM

Perplexed by marketing problems with no obvious answers? You're not alone. Marketers and business leaders of all types find themselves stuck executing on certain aspects of their strategy. Marketing is often hamstrung by a tiny budget and few allotted resources. So, marketing becomes all about efficiency and maximizing every action. That's why Inbound Marketing (and an über-powerful software platform like HubSpot) is so beneficial for those looking to put their marketing woes in the past and consistently turn leads into new customers. Inbound Marketing tools can help marketers capture leads, find the right audience, effectively nurture leads, and refine strategy (among other things). If you face any of the problems below, there is an Inbound tool for you:

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10 Reasons to Bring Your Idea to a Digital Product Studio

Posted by Mark Hemmer on 11/1/17 10:00 AM

Do you have a great idea that can help change your business for the better? Or, maybe it's an idea that will help launch a new business? Or, do you know your idea is great, but don't know what will happen if it's realized? Bring your idea to a Digital Product Studio

Why? Here's why:

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Digital Marketing Bootcamp: 8 Reasons to Choose Marketing Automation

Posted by Heather Swick on 10/27/17 10:00 AM
When it comes to marketing, do you ever feel like you're trying to be in 30 places at once? Do you feel like you learn about a new channel or platform that NEEDS your attention every week? Marketing successfully can be a massive undertaking, but that's because it works. It's worth the time and effort because if you do it well and stay consistent, it pays off. But what do you do when you already feel like you're drowning? 
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4 Unexpected Ways Custom Content Development Helps Your Business

Posted by Heather Swick on 10/11/17 10:00 AM
Anyone marketing their business knows the importance of content. What you're putting online can be a powerful tool for bringing new clients to you, instead of the traditional advertising method of paying to put yourself in front of them. Consumers are savvy, and they see right through that approach.
 
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Virtual Reality in Business: Where VR Fits in the Enterprise

Posted by Mark Hemmer on 9/28/17 10:00 AM

While it's predicted that the market for AR will outpace the market for VR, don't let that mislead you: virtual reality has a promising place in the enterprise. Because the most publicized examples of VR, are, of course, immersive games, it's easy to see VR as an entertainment-first platform. But, virtual reality experiences can be both entertaining and immensely useful to the enterprise at the same time. From training to marketing (and any other aspect of business you can bring to mind), VR can relay information in ways that can't be replicated in other mediums. If you haven't already, you'll find virtual reality in business soon. 

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7 Tips for Better B2B Content Marketing

Posted by Heather Swick on 9/20/17 10:00 AM
 
Business-to-business (B2B) marketing is creating content and advertising that appeals to other businesses. To have excellent B2B marketing, you have to create top-notch content that brings in new business.
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9 Augmented Reality Examples That Improved the Consumer Experience

Posted by Mark Hemmer on 9/20/17 10:00 AM

It's well documented that Augmented Reality will help businesses find greater success. But, sometimes, the best way to improve business is to improve the customer experience. When customers are happy with your product or service, they'll want to do business again and again. That's all the incentive needed to look into how AR can make consumer's lives easier. Think about what it's like to be a consumer. The below AR examples will make your life easier, too. It's something to keep in mind when aiming for customer satisfaction. 

Here are 9 Augmented Reality examples that improved the consumer experience: 

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Content Marketing Ideas: Where to Share Your Blog Posts

Posted by Heather Swick on 8/25/17 10:00 AM
You work hard on your blog posts. From forming the idea to hitting "publish," you work hard to make your posts valuable to your readers. So what do you if they're gathering cobwebs?
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Design Thinking Uncovers Your Best Ideas

Posted by Mark Hemmer on 8/21/17 10:00 AM
 

"Design in its most effective form is a process, an action, a verb not a noun." That quote, from a decade-old Fast Company article, is as important today as it was then. Continuing to define 'design' down to simply 'stylish' is doing a disservice to the concept and robbing the enterprise of a valuable approach to solving problems. 

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