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Improve Your Site Architecture and SEO Simultaneously

Posted by Mark Hemmer on 7/2/18 10:00 AM

When focus turns to tunnel vision, it's easy to fix one thing while breaking another. Case in point: the leading strategy on SEO for a while was targeting individual long-tail keywords in blog articles. It worked! At least, it worked in the SEO-sense. In many cases, Google did rank those articles highly for the given search term. However, there was an unfortunate bi-product of that strategy: bloated, redundant websites with little structure to speak of. With all the focus going to SEO, website architecture became a mess. Bad architecture pulls everything down, so SEO shifted again. Now, Google uses RankBrain and can understand intent, authority, and related content better than ever before. With the new topic cluster model, businesses can improve site architecture and SEO simultaneously:

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5 Strategies For Improving Lead Capture at Trade Shows

Posted by Adam Bockler on 6/29/18 10:00 AM

A trade show is a great way to increase awareness of a company’s brand, products, and services.

However, in our view, capturing leads at these events leaves a bit to be desired.

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4 Tips For Building Content for Trade Shows

Posted by Mark Hemmer on 6/25/18 10:00 AM

Attending a trade show is a fight for attention. Your business has one booth and one shot at attracting attendees and turning them into qualified leads. How can you best show off your product or service? How can you maximize your ROI at trade shows? The answer lies in the content you create. For trade shows, 'content' can take many shapes: brochures, giveaways, blogs, emails, banners, and more. If you want to build effective content for trade shows, keep these four tips below in mind.

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AR for Trade Shows: Do More with Limited Space

Posted by Mark Hemmer on 6/22/18 10:00 AM

Trade show booths are small. Most trade show booths look the same. It shouldn't be a surprise that those two things are related. Sometimes, limited space leads to limited ideas. So, most businesses simply copy one another. They put up pull-up banners. They spread brochures across the table. There's a table runner with the company logo. Maybe there are free pens or a bowl of Tootsie Rolls for attendees to grab. The result is a trade show floor where no one stands out and most booths look indistinguishable. Clearly, that's an issue for companies who want more from their trade show appearances. If that describes you, consider AR for trade shows.

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Topics: GrowUp

Content for Sales: Give Your Team an Advantage

Posted by Mark Hemmer on 6/18/18 10:00 AM

Every sales team is looking for an advantage. What can you do for your sales team to help them close more deals? The best answer to that question: create content. Salespeople are tasked with starting conversations from scratch and carrying them through to a closed deal. That involves a great deal of educating potential customers, explaining the value of a product or service, and overcoming objections. When you're able to arm your sales team with content ahead of time, it makes that conversation easier. Here's how:

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Play Time: Why Gamification Fits at Trade Shows

Posted by Adam Bockler on 6/15/18 10:00 AM

Telling one company apart from another at a trade show can be a tall task.

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SEO 2018: What You Need to Know

Posted by Adam Bockler on 6/11/18 10:00 AM

Search engine optimization is undergoing massive changes in 2018.

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4 Reasons to Bring a Touch Screen to Your Trade Show

Posted by Adam Bockler on 6/8/18 10:00 AM

One of the most popular ways to generate leads is by exhibiting at a trade show.

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5 Content Essentials Businesses Can’t Ignore

Posted by Mark Hemmer on 6/4/18 10:00 AM

Why do you wear nicer clothes to work? Your favorite pair of sweatpants cover you just as well as slacks or a pencil skirt. Sure, there's a mustard stain (or maybe it's popcorn butter) and they've sidestepped the wash the past couple of weeks, but they look (and smell) fine. If your cat doesn't care, neither should customers. Besides, sweatpants pair well with unwashed hair.

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Topics: GrowUp

Predictive Lead Scoring is the Next Big Thing in Sales Enablement

Posted by Mark Hemmer on 5/25/18 10:00 AM

Having too many leads coming in to handle is a good problem. But, it's still a problem. Your sales team has a finite number of hours to hit the streets, make calls, and try to close deals. It's critical that they're using that time wisely and focusing on the leads that have the best chance at becoming customers. Sometimes, it's obvious who the best leads are. Other times, not so much. For the latter scenario, it becomes important to find some way to 'score' leads so that your team is prioritizing them effectively. 

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